> It should also be said that they could do anything at all to prevent these professional scalpers from scooping up all the tickets at once
Oh they did something about it. The ticket brokers can't scoop up all the tickets because many of the best ones are now only released as "Platinum" tickets at 2-5 times the price.
The only "fair" ways are to have a lottery for non-transferrable tickets, or have something akin to a dutch auction so that the band/venue captures all of the value - meaning tickets would be astronomically priced.