> The big companies are better and IT enables them to scale in ways that were impossible before.

It makes sense. Ideally the big companies are able to merge into a kind of super-conglomerate (heavily vertically and horizontally integrated) so that economies of scale can really come into effect and provide value for the consumer.

Likely this is the trajectory that we are on anyway given that US regulatory posture seems to be okay with it. The only sad part is that as companies get larger, they tend to have more and more boring names. So a heavily integrated large multinational will eventually end up having a name like Omni Consumer Products because they are doing so many different things at the same time.