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crazygringoyesterday at 10:10 PM4 repliesview on HN

Some of them, it seems like it could be to show the sauce more clearly:

https://www.mcdonalds.co.jp/en/products/4530/

But others, it's just inexplicable:

https://www.mcdonalds.co.jp/en/products/1010/

Burger King isn't doing this though (close the two popups to see the menu):

https://www.burgerking.co.jp/menu

Is it some kind of trendy style? It does feel kinda... cute.


Replies

goosejuiceyesterday at 10:23 PM

Yes, my guess is that this is the result of a few food stylists or a single agency holding an opinion. It's not at all unusual as far as styling food goes, but maybe so for fast food.

recursivecaveatyesterday at 10:36 PM

I know that burgers are usually stacked to tilt away from the camera in photography to show the contents. (ie the bottom bun is laterally closer to the camera than the top in a downward view) I don't know why you would stack them to the side because it's more obvious, and in this case you can hardly see anything different at such a shallow angle. It's almost like they stacked them and then took the picture from a randomly selected angle or something.

wahnfriedenyesterday at 10:30 PM

BK is doing it in the very first one.

peddling-brinkyesterday at 10:20 PM

Honestly, it’s adorable and I love it.

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