Cybersecurity has always been proof of work. Fuck, most of software development is proof of work by that logic. Thats why many attacks originate from countries were the cost of living is a fraction of the COL in the United States. They can throw more people at the problem because its cheaper to do so.

But I don't really get the hype, we can fix all the vulnerabilities in the world but people are still going to pick up parking-lot-USBs and enter their credentials into phishing sites.