AV had traditionally run as SYSTEM on Windows (and, in the past, often had kernel mode drivers too). I've always thought it was a terrible idea. It opens up exciting new attack surfaces. Kaspersky and McAfee both had privilege escalation vulnerabilities that I can recall. There have been a ton in multiple products over the years.
Because to get Ring0, you just need signed vulnerable driver.
There are tons of signed drivers to explore ;-)
They kind of have to, though.
If malware exploits a privilege escalation vuln, what's the AV going to do about it when it's reduced to the software equivalent of a UK police officer? Observe and report? Stop or I'll say "stop" again?
AV requires great power, which requires great responsibility. The second part is what often eludes AV developers.