I really appreciate their effort to go towards more recycling, but to me a lot of this is completely moot as long as they don’t provide a stronger incentive to surrender your old devices for recycling. It’s actually really simple to reach $0 trade-in value due to absolutely silly things like a scratched display. Why would I be giving you back my iPhone for free when even glass bottles are $0.5 when recommissioned…
> Why would I be giving you back my iPhone for free
As opposed to what? trashing it? You'd rather throw your iPhone in the trash than just hand it to them when you're in the store already?
Since they offer the EDU discount they might as well offer a blanket “it boots get $100 off” deal for returned machines.
Though the cost of responsibly recycle and dispose of an old computer might make the $0 offer actually a decent one.
It’s not like recycling through other means is hard, is it?
I expect most of that 30% recycled material is from other sources than traded in devices.
You know the reason why you get five cents back for a recycling a glass bottle, right? It’s because the government taxed you when you bought the drink and now you’re getting the tax rebate for recycling It’s not related to the value of the materials.
It's all just marketing fluff, their 2030 goal is carbon neutrality but their gross emissions are 15 million tons a year and they only offset 70 thousand. They'd probably achieve more just by putting HDMI, DisplayPort and Target Display Mode into their monitors and iMacs.
https://images.apple.com/environment/pdf/Apple_Environmental...