Glad you liked it :)

Interactive ads exist in some form, but they’re usually quite controlled and safe. What interests me more is the moment when the user actually does something to the ad - even destroys it. Then it becomes an experience, not just a banner, and stay in you memory.

The idea actually comes from a personal experience - when I was younger I spray-painted over a real outdoor ad, and I still remember that ad to this day. Not because it was good, but because I interacted with it. In thhis project I basically playing with that same idea in a digital form.