Recycling is mostly greenwashing. I mean, it is good, but the order is Reduce, Reuse, Repair, Recycle. Recycling is the last option, when everything else has failed and the thing is heading for the landfill (or worse).

Every device they take for "recycling" is a failure of the first 3 "R"s, especially if it is still working or it is just a dead battery, but is good for their business, so no wonder they insist on recycling.

I really like their work on packaging though. Not just because it reduces the plastic waste produced by Apple, it is not much in the grand scheme of things, but it also sets an example. Apple has always been a trendsetter when it comes to design, and their packaging is given a lot of attention.