What even is this? A chat frontend to arbitrary model providers on the backend - I guess that's sort of useful not to have to build yourself but it doesn't feel like the amazing thing they're trying to hype. Some of the features seem a bit weird to me too - like end-to-end encryption? There isn't a server intermediary, so you already have that with TLS to the model provider.
Yeah it seems similar to Gemini Enterprise. There you can deploy "apps" (basically front-ends) on top of the LLM that come pre-configured with plugins to access Google sheets, Databases, your Jira boards, etc.
So all this is doing is adding context for the LLM and some persistence.
I have yet to see a compelling use case for Gemini Enterprise at my company but we're still experimenting with it.