> Businesses definitely want to control the AI they're using (especially with RAGs of their own data) instead of just throwing it at their LLM vendor and hoping for the best

Yes, agreed on that. I'm not sure I'm clear how this really helps that; I suppose it's a frontend that they don't have, but there are a bunch of those already.

It doesn't seem to help them control the _actual_ AI, i.e. the model, which still has to come from somewhere.