This experiment would be really cool, if they would keep location and specifics of the shop low. IIRC when AI mania started, some group of people tried to run AI-managed t-shirt merch shop, but at least they explicitly did not disclose the brand and website to not inflate sales and keep it pure. Here I expect quite a few visitors and sales just from all the hype and interest around the project.

Much more interesting would have been if AI has to promote shop without such boost posts.