(I work at OpenAI) Heya, in reality it's more much organic than that. We build stuff, ship it internally, then work crazy hard to quickly ship it externally. When we put something out on a given day, it's usually been in the works and scheduled for a while.

One concrete example: to set up a launch like today, where press, influencers, etc, all came out at 10a PT. That's all coordinated well in advance!