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Rent seeking is for those who already have capital and can use it to influence those with political power. "Passive income" is for those who don't own capital. One works. The other... often not.
I don’t think it’s even spin, it’s just the jargon the IRS uses. And wanting to make money while you sleep has been a thing long before 2015.
"Rent seeking" has a specific definition* and it is not "I use large capital investments to generate regular payments". Buying housing with the intent of renting it is not rent seeking.
This is Wikipedia, which is as good as most other definitions: Rent-seeking is the act of growing one's existing wealth by manipulating public policy or economic conditions without creating new wealth