> “Unfortunately, a lot of the internet is manipulation … Everything on the internet is fake. One thing that we always say is all opinions are formed in the TikTok comments,” Chaotic Good co-founder Jesse Coren noted.

Why is this guy talking like this? YOU are literally co-making internet full of fake!

It's worse if you read the context[0]:

Interviewer: What would you say to someone who’s freaked out by these ideas that we are talking about — who feels like they’re being manipulated by artists and marketers online?

Coren: Unfortunately, a lot of the internet is manipulation. Andrew(Chaotic Good co-founder) would always say everything on the internet is fake. All opinions are formed in the TikTok comments — which is a reminder to us of what we can help with. I don’t know if this will make anyone feel better, but a lot of what we do on the narrative side is controlling the discourse. Most people see a video or something about an album that came out, and that first comment they see becomes their opinion, even when they haven’t heard the whole album. It’s really important for us to make sure we’re ahead of it and controlling that narrative in the direction we want.

[0] https://www.billboard.com/pro/digital-marketers-secret-tacti...