Absolutely. Pricing exposure is the quiet story under all the waves of AI hype. Build for convenience → subsidise for dependence → meter for margin is a well-worn playbook, and AI-dependent companies are about to find out what phase three feels like.

Hyperscalers are spending a fortune so we think AI = API, but renting intelligence is a business model, not a technical inevitability.

Shameless link to my post on this: https://mjeggleton.com/blog/AIs-mainframe-moment