same as Uber… in the beginning everyone pretty much new that the cost of rides cannot possibly be that cheap and that it is subsudized. once you corner the market etc people just got used to “real” prices to the poibt that now there are often cheaper alternatives than Uber but people still Uber…
Its also quite interesting to read about Uber exploits their drivers and discriminating algorithms. Cory Doctorow mentioned it in his latest book, sadly cant link the direct sources.