> But this is a pain, first because, if you do anything that is not selling a product online that people can buy right when they click a button, it is a drag to create those attribution models effectively: is it last click, first click, weighted attribution... who knows. Nobody knows. Everybody gives up and just adds it to a dashboard and pretends it makes sense.

Yes, thinking about your data and how to check it is so annoying. Much better to do something average, see if the result puts you in a good light, and share that insight into your company's working with ~~everyone on the internet~~ your boss.

Rarely have I seen "we help you create meaningless slop more easily" advertised so explicitly. Or is this also average?