We certainly do need another law to ban the adtech industry..... Though no doubt that would prompt a _shitstorm_ from Google, Elon and chums.
I can live with the tears of Google and Elon, frankly.
The adtech industry has, time and again, proven they cannot self-regulate to any decent capacity. At this point, the only reasonable course of action is to shackle them down with such heavy legislative burdens they're rendered de facto extinct.
I will not mourn their loss.
I see only positives there.