Conspiracy time: they released a new version just so hey could increase the price so that people wouldn't complain so much along the lines of "see this is a new version model, so we NEED to increase the price") similar to how SaaS companies tack on some shit to the product so that they can increase prices
The result is the same: they lose their brand of producing quality output. However the more clever the maneuver they try to pull off the more clear it is to their customers that they are not earning trust. That's what will matter at the end of this. Poor leadership at Claude.