I've worked on design tools for the last few years.

This article is a fundamental misunderstanding of both the design space, and figma as a company.

Just a few of my thoughts:

- Figma was always about building a successful company over a successful product. Figma started with a much more ambitious aspiration, and had the ability to deliver through talent like Evan Wallace. A lot of it started with showing how capable webgl was in the browser. And yet, a lot of things like 3d features don't exist because they had the awareness to really hone in and focus on building a specific thing that made them money because everybody in the company ended up with an expensive seat price.

- Seriously, Figma is a company that's about design tool second, and about getting a product that businesses use first. To that end, it's already succeeded through the IPO, subsequently, who knows what the market is going to look like. Figma having a war chest is in many ways much better than having a technically impressive demo that might evaporate.

- People at Figma, 100%, know everything in this article. And not just figma people, like anybody and everybody that's tried to build a design tool has had these thoughts. It's very obvious that ui/ux is the interesection of design/dev/pm. It's also very obvious that it should stick close to the source of truth, to something like code. - The problem is, that it's almost underselling it to say that it's MASSIVE challenge to execute on these ideas because of how easily it bleeds into building not just a design tool, but a coding, data management, architecture, etc. tool

- I could talk at length about all the challenges and potential solutions, but that's neither here nor there.

- On AI, I guess other people's guess is as good as mine, but my gut feeling is that while data is important, SOTA AI is generalist enough that the base models, the thinking they're able to do, is better than having a lot of custom data. Especially because ui design is front-facing - you can just scour the web in contrast to private financial documents, or legal documents for example.