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aunty_helentoday at 3:46 PM0 repliesview on HN

Rely on your network. This idea you’re going to email someone you never met and they’re going to agree to wire you 10k is as fanciful as it sounds.

As others have mentioned, it’s a super crowded space and based on my experience and metrics, in the last year has become 4-5x more crowded.

Your offer of 10 free hours sounds great and if you’ve read Alex hormozis books you’re thinking you’re on the right path. 10 hours isn’t free though. It’s 10 hours of my time to support someone who probably has no idea what they’re doing (business wise, I’m sure technically you have skill but that’s not enough.)

Once you’ve got some case studies from people you know. Figure out where the money is and where it’s going. Then give it away for free as lead magnets with value. Charge to do hands on implementation and get your foot in the door there. Make it blatantly obvious you have skills wider than just implementing your lead magnet and look for legitimate opportunities to help their business.

Once you’re at this stage, you can start emailing warm leads.

You need to be likeable, extremely reliable, technical, up to date and be able to deliver value to clients that can afford you.

Lastly, this is an incredibly difficult space to be in. If you don’t have a network that you can rely on to generate leads, you’re sunk. Change tact and focus on the job market. The good thing is, you probably do have a network, you’ve just never thought of them like that before.