alt Hacker NewsAside from the hilarious "250,000+ toppings" error, these summaries seem... fine? I would be unsurprised to learn that a human came up with them, even. Seems like pretty common/standard marketing copy.
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I think that's exactly the point. It's the distillation of the most common marketing copy possible, and when that tone is applied everywhere it becomes very same-y, like those cookie cutter neighborhoods where every house is the exact same. Which to some extent defeats the purpose of marketing as it doesn't stand out at all, just sanitized sameness. It's boring and a bit creepy.
But why does Uber need to spend 3.4B on injecting a useless blob of text between me and an overpriced burger delivered by a struggling illegal immigrant in a smoke-belching jalopy?
I know the counter-argument. "This will increase sales". You know what else would increase sales? Spending the 3.4B to replace the above with a uniformed delivery service similar to UPS. That job could pay benefits.
That's not an error, it's what 5 Guys advertise. It's the number of combinations for their toppings.
Right, it seems just like a marketing blip, which is bad, because marketing isn't meant to be informative, it's meant to be manipulative.
If we're using AI and we're still getting the gobbley gook nothing burger marketing word soup, then what are we doing here?
No, not everything IS rich and authentic. And no, it's not awaiting me!
Maybe each one is fine in isolation - what doesn’t come across from the sample is that every single one is practically the same. If you have Uber Eats, open up the app and look through the summaries for a bunch of restaurants and you’ll see what I mean.
And besides that, this just feels like something nobody asked for that probably doesn’t sell more food compared to, for example, more pictures.