You're forgetting about the pipeline.

People don't like switching to something different. If they already know product A you're going to have a really hard time convincing them to learn product B to do roughly the same thing - even if it is technically the better option.

Companies like MS and Adobe figured this out decades ago: give it away basically for free to schools and all the kids will be taught to use your software - meaning they'll also expect it when they join the workforce. A $1000 / year license fee is peanuts for a company when preexisting familiarity means it'll make their designers 10% more productive.

Stop caring about the home users, the hobbyists, and the students, and you'll rapidly start losing market share to more accessible alternatives.