It's probably all AI spending, including them doing AI stuff for their products.

If it is anything like my company, sign enormous deals to AI startups that have existed for 8 months, and do little more than provider wrappers around someone else's model. Then hire three different firms that do the same thing because each division has to prove how much more AI they are than the others. Have a handful of internal engineers who have no idea what they are doing, but get approval to build and run an internal B200 server farm. Ensure any big jobs are done through some kind of white-glove offering from Amazon/Azure that removes complexity, but charges astronomical rates.