There's a difference between sensitive, private and public. If public (i.e. NEXT_PUBLIC_) then yeah likely not a reason to roll. Private keys that aren't explicitly sensitive probably are still sensitive. It doesn't seem to be the default to have things "sensitive" and I can't tell if that's a new classification or has always been there.
I can imagine the reason why an env variable would be sensitive, but need to be re-read at some point. But overwhelmingly it makes sense for the default to be set, and never access again (i.e. Fly env values, GCP secret manager etc)