Most of the problem is that talking to non technical people is frustrating, they often start like
1. Can u add X 2. Can u change Y
Without understanding cost of doing all this. Yes, i can do all and everything you ask for, but each action has a cost, which you fail to understand.
We cannot do everything if we need to launch a reliable product.
That cost has now gone way down, with AI doing that code thing. Love it or hate it, that is the reality.
This is kind of the exact thing the article is about though. They're not "failing to understand" costs - they just have different context. Your job is to help them make informed tradeoffs, not to expect them to already know what things cost before asking.