They have a larger audience for their print version than the Boston Globe. It's the 12th largest paper by circulation in the country!

https://www.fastcompany.com/91502944/the-onion-most-innovati...

This is likely because The Onion was purchased by Univision in 2016 and then bounced around in a couple more acquisitions over the next decade. Ben Collins got the helm in 2024 and has been doing, in my opinion, a fantastic job with the brand.

do you have a rubric to share for qualifying for cultural relevance?

> And hasn't had any cultural relevance aside from this stunt for just about the last decade.

You're right! Their own claim is that it's insane they're still around, because they find it hard to match the absurdity of the last 10 years.