I believe its because its a different structure.

Previously, they were trying to buy the assets outright. That got into the "one group of families is owned $1.4 billion and another is owned $50 million" and the "how do you maximize the returns from Alex Jones assets to satisfy those claims?"

This is using a different structure.

> On Monday, Mr. Milligan asked Maya Guerra Gamble, a judge in Texas’s Travis County District Court overseeing the disposition of Infowars, to approve that licensing agreement in a court filing. Under the terms, The Onion’s parent company, Global Tetrahedron, would pay $81,000 a month to license Infowars.com and its associated intellectual property — such as its name — for an initial six months, with an option to renew for another six months.

They're not buying it - they're licensing it from the victims families instead.

Well, that's an example of exactly the type of media outlet they're trying to create!

Consider the fact this is a satirical news website; a fictional CEO; an imaginary corporation; and it literally proposes a vision of "Not just ads, but scams! Not just scams, but lies with no object [...] A digital platform where, every day, visitors sacrifice themselves at altars of delusion and misery"

I'm surprised you're surprised.

I think it's a good PR move. "Hey, look at how reasonable we've been in spite of the legal craziness. We've put money on the table and are moving forward with a plan that benefits everyone." Now anyone who blocks the plan will be seen as the problem.