It just takes some more explaining.

Most folks do care, they just don't understand. When you stop with the high level topics like "surveillance" and start in on the practical impacts like:

- They charge you more if they know you want something (ex - dynamic pricing).

- They try to get you addicted (gambling, vapes, social media)

- They feed you lies (curated social bubbles)

- They manipulate elections (targeted campaigns and ads, targeted social policies)

Etc... most people do actually care, they just struggle to relate the words the industry uses with the real impacts.

Folks tend to think of privacy like someone opening the bathroom door on them (and this gets immediate pushback... see all the articles about the Roomba cameras). But the surveillance we're under now is more subtle and insidious, less visceral. Harder for folks to understand without concrete impacts.

----

The reason so many tech people care is because lots of them get to watch the sausage being made, and they understand.