The other thing that I can't help but think has seriously hurt the industry is that, between concentrate and flavor packs, almost all supermarket orange juice tastes like garbage. Fresh-squeezed orange juice is, of course, the benchmark. If you ever taste Minute Maid back-to-back with fresh-squeezed, well, you probably won't be buying Minute Maid again any time soon. It just doesn't even taste like oranges. There are a few brands available (the expensive ones, of course) that do come close enough to actually taste like oranges, but when the mass-market product falls that far down in quality, you can't help but wonder how anyone still wants to buy it.
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The other thing that I can't help but think has seriously hurt the industry is that, between concentrate and flavor packs, almost all supermarket orange juice tastes like garbage. Fresh-squeezed orange juice is, of course, the benchmark. If you ever taste Minute Maid back-to-back with fresh-squeezed, well, you probably won't be buying Minute Maid again any time soon. It just doesn't even taste like oranges. There are a few brands available (the expensive ones, of course) that do come close enough to actually taste like oranges, but when the mass-market product falls that far down in quality, you can't help but wonder how anyone still wants to buy it.