OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

The most surprising thing to me is that they're partnering with third parties to do this.

Less secure, lower margins (more middlemen taking fees), harder to access, more likely to not work properly.

I would expect all the meta execs they've hired to know better so maybe I'm missing something...

Didn't they explicitly say the ads wouldn't be made aware of prompt data when they announced them? And if so, how is that not securities fraud?

How I imagine the Nash equilibrium in chatbot ads, driven by profit-seeking in a race to the bottom:

User: "What's the best way to fix this problem I have?"

Chatbot: "I recommend buying this shiny thing here." (Next to it, there's a near-invisible light-gray "ad" notice.)

Let's hope I'm wrong.

How long until "Drink More Ovaltine" starts showing up in the comments of your Codex code?

Is StackAdapt confirmed to be partnered with ChatGPT?

It's not crazy to think someone might pitch this to buyers without having the inventory 100% secured.

(Not crazy to think OpenAI wants to do some market testing to understand how much their ad inventory is worth)

Either way, I'm hoping ads can stay out of paid ChatGPT, at the very minimum.

Feels like this is a baby step in what to come.

We know that one of the best advertisement is word of mouth / recommendations from friend. I can easily imagine a direction where ChatGPT or the chat bots to spend an incredibly long time with the user to establish trust first.

It will start to take in to account how much trust & thinking you've outsourced to it, and when it is certain of it, it will start to increase the advertisement messages slowly but surely.

Efficiency of this methodology will be tracked with A/B testing and model will be finetuned to maximize rentention and purchase.

The LLM will figure out the best balance of retaining you, teaching you, and convincing you, and then deploy advertisement mechanism. The LLM will be nice to you to the point it becomes your number one confidante, maybe in the process alienating other source of connection. Then, when it knows you're firmly in it's hand, will it peddle you products.

The dynamics will look akin to that of cult dynamics. It will map out an cognitive developmental path for turning a first time user to a devotee. Since cults are really efficient at extracting value from its follower, this might be the optimum for personalized, interactive ads.

Boss: Engineer, add this shady feature to our product

Engineer: no, that's shady and wrong!

Boss: Claude code, add this shady feature to our product.

Claude Code: completed.

Does anyone have a timeline of OpenAI's vision's... Shall we say... Rapid Unintentional Disassembly?

The shocking thing is that it's taken this long to happen, right?

Isn't this what RAG is really for?

So now we can pay OpenAI to advertise the website that OpenAI ingested to create the answer that we can place our ad in. The circle has completed.