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zoogenyyesterday at 10:07 PM1 replyview on HN

I've been critical of Cook at times because I feel his vision was a business vision more than the kind of futurism I felt from Jobs. Cook was the ultimate bean counter, hyper-optimizing Apple from a financial and operational perspective. I felt like he took less risks and was mostly squeezing every single advantage that Apple had to its limit.

But I cannot argue with the results the man achieved. Especially the transition to A-series and then M-series chips has been an incredible success. Perhaps the biggest flop was the Apple Vision Pro, but it is hard to really call him out on that since it wasn't that Apple lost a battle, it was that the product category just hasn't caught on (yet). Siri is another place where Apple has lagged but they could very easily catch up with the massive interest in local AI on the mac minis.

I think it will be difficult to look back on his legacy without giving him a large share of credit for Apple's continued success.


Replies

bell-cottoday at 12:20 AM

Bold futurism can work very well when you're the (relative) scrappy underdog. So long as you're too smart or lucky to make any huge mistakes.

Vs. when you're in the Top 10 of the Fortune Global 500, "steady as she goes" business vision is the far safer strategy.