Pretty simple hot take:

This period in Apple’s history will be the cold ice bath post Jobs.

There may be serious fanboy energy to this but Apple has so much dry powder going for it still, and to put that in the hands of someone who actually builds, along with what looks to be a strong rumor mill year with VR stuff and the foldable to create a big tailwind… it seems like a pretty intentional move.

Also if they dropped one more subscription on us before expanding categories they might’ve caused an avalanche in lack of confidence.

Cook did an excellent job of raking in cash for bet the company size bets that he wouldn’t be guaranteed to see through. The dude is clearly a salt of the earth, values guy, should enjoy a proper retirement era.