In what way would that be securities fraud? I guess you could get nailed under Section 17(a), but really hard to make a case they're defrauding investors by representing they were going to make ads worse performing than they ended up making them.
In order for it to be securities fraud it has to be tied to a securities transaction and the misstatement has to be material to a reasonable investor's decision.
A plan to gamble the brand’s reputation on whether people will remember their promises seems risky enough to be considered material.
> representing they were going to make ads worse performing than they ended up making them.
This is disingenuous. It’s a tradeoff between lower performing ads or losing market share by degrading trust in your product.
Because everything is securities fraud: https://www.bloomberg.com/opinion/articles/2019-06-26/everyt...