EDIT - in all fairness I find the blog entry much more persuasive: https://mediator.ai/blog/ai-negotiation-nash-bargaining/

That said, given the fictional example:

Honestly I’m on Daniel’s side - they agreed on a 50/50 split, and they’ve both been working their asses off to make the business work. It’s an arrangement that clearly both of them have been actively participating in, not trying to push back against, for a year and a half.

And the supposed insight this product offers is to… split the difference? Between Maya’s power play for 70/30, and Daniel’s insistence on the original 50/50? 60/40 is the brilliant proposal?

How could they stand to work together afterwards, knowing she thinks she deserves 70% of the profit, but was willing to ‘settle’ for 60%? Why would you want to keep working with someone who screwed you over that way? Their partnership is toast. All the mediation really does is… I don’t know, what? How is this good for Daniel? This ain’t any kind of reconciliation, surely.

Is the argument that it’d be easier for her to get a new baker, than it is for him to get a new business manager?