I'd phrase it as 99% of Westerners feeling that they have no interests at stake. Whether that's literal money, or physical resources (say, rare earth mines), or transportation routes (say, a route out of the Persian Gulf), or meaningful ties to a side in the war (either "I know them" or "they look like somebody I care about" feelings). Plus - talking about Sudan on social media looks like an opportunity to score zero cred, while slowly burning your own relevance.