He mentions Max as another place that they didn't properly predict plan and pricing relative to usage. I'd bet the farm that it's the next to be 'A/B' tested.
They've been folding under government pressure for months. I think they lost control of their own company. Still they have a nice writing voice, but I think Google will be the last man standing when this is all over.
Maybe those already on $20 a month plans won't be nerfed much more?
It's yet another austerity move, pretty much in line with the recent ones.
This should be a warning to those who feel that it's ok to offload your creativity to a subscription service. Always need a local model in some form.