A few enterprise customers I know are upgrading to the higher plan now that their limits have been nuked.
I imagine Anthropic is trying to see how many users they can push to higher tiers with these new squeezes.
I hate to say it but I imagine it will work.
It’s going to suck for me, because I had gotten used to ridiculously cheap tokens, but I guess the era of subsidized tokens is over.
Most real businesses are on API billing, not Max.