alt Hacker NewsZoning is the hobby horse of property developers. They're endlessly frustrated by the way zoning prevents them from building the most profitable construction - no matter whether there is a good or a bad reason for it (sometimes it's good sometimes it's not).
This inspires a lobbying and public outreach effort to try and convince people that relaxing zoning rules will fix everything.
As with many corporate lobbied for campaigns, it may be a good idea in general (e.g. net neutrality) or it may not be but it's definitely never the panacea it's sold as by the well funded PR campaign.
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TFA shows that it was zoning changes that allowed the influx of housing and lower prices. You can find similar articles across the country everywhere that has had significant relaxation of zoning restrictions, like in Minneapolis, Austin, and Seattle (just off the top of my head). This includes places where building code and permitting processes have gotten more arduous while the zoning was relaxed.
I don't care if it is a panacea or not...If you want to convince me that restrictive zoning is not the most significant cause of our housing affordability crisis, you'd have to find some better proof than "developers like upzoning and developers are bad people".
"It won't fix everything" doesn't seem like much of an argument against it, though?
This is empirically not supported. Relaxing zoning rules works extremely well.
Look at Japan, look at any metropolitan U.S. city that has actually leaned into it. Europe has had mixed use zones for effectively centuries and is not the dystopia that NIMBYs proclaim will appear in the absence of zoning.
It is unpopular because we subsidize the lives and assets of people who “have things” through zoning policy that they make.