To be fair, you can be pretty sure they're heavily leveraging all their store data, in loads of ways. They probably sit on the biggest dataset of video game preferences for people in general, and I'm betting they make use of it heavily.
If you have details on what they’re collecting and how they’re using it/if they’re selling it to advertisers/etc, I’m happy to make a judgment.
I’m not saying they don’t engage in any of those practices, I am specifically talking about the hardware survey.
And you think microsoft isn't already doing that?