Until now Apple hasn't addressed the mass market in nearly two decades. That's one human generation, and it is also the span of time between when something first hits and when it sees its first retro revival. That isn't a coincidence.
I'm starting to get a little excited! This is going to be quite a decade.
> Apple hasn't addressed the mass market in nearly two decades
What a wild take. I guess that explains the massive and growing popularity of iOS over that same time period.
People want another "iphone"-level impact. I would bet there never will be. A device that does everything that we carry with us will also be like an evolution of the smart phone.
The only possibility I can imagine is a home robot that takes off.
They're now building the best cheap laptop ever made. That feels mass market to me.
2.5 bn iOS installed base, clearly a niche market.
> Until now Apple hasn't addressed the mass market in nearly two decades.
Going back to 2008:
> But the most fun on the conference call came when he parried analysts’ questions about new product areas that Apple might or might not enter. A recurring question among Apple watchers for decades has been, “When is Apple going to introduce a low-cost computer?
> Mr. Jobs answered that decades-old complaint by stating, “We don’t know how to build a sub-$500 computer that is not a piece of junk.” He argued instead that the company’s mission was to add more value for customers at current price points.
* https://archive.nytimes.com/bits.blogs.nytimes.com/2008/10/2...
USD(2008) 500 = USD(2026) 760:
* https://www.bls.gov/data/inflation_calculator.htm
which is about what the Neo costs.