alt Hacker NewsThe problem they're trying to solve is to find out what functions of their software are most useful for people and what to invest in, and to make directions on product direction.
Yes, vendors can, do, and should talk to users, but then a lot of users don't like receiving cold messages from vendors (and some users go so far as to say that cold messages should _never_ be sent).
So, the alternative is to collect some soft telemetry to get usage metrics. As long as a company is upfront about it and provides an opt-out mechanism, I don't see a problem with it. Software projects (and the businesses around them) die if they don't make the right decisions.
As an open source author and maintainer, I very rarely hear from my users unless I put in the legwork to reach out to them so I completely identify with this.
If you have an existing financial relationship with someone it is by definition not a "cold message." People who think they should never, ever be contacted by a company they are paying to use a service of are in the extreme minority. That's "cabin in the woods with no electricity" territory.