alt Hacker NewsCook was an able steward of Apple. Under his leadership the hardware side continued to iteratively improve nicely. Apple Silicon is good stuff. I am firmly embedded in the entire Apple ecosystem and have no reason to leave.
I do wish Apple used some of its massive cash hoard and market power to do better in software. The iPad remains my favorite form factor to use in lots of my day but Apple never invested in killer app software optimized for it. Same with VisionPro although maybe that story is just early. The VisionPro store demo was the closest I felt to tech magic since I was a kid in the 80s. The price was high but not prohibitively so. Rather, I could tell that there was just no reason to use it day to day because there wasn't enough software optimized for it.
I've lost track of the Apple Cash hoard which was insane some years ago but it would have been better for Apple to proactively invest in developing killer apps/uses for it's admirable hardware versus going into producing TV shows and movies because Hollywood people are fun to hang out with.
Cook did his job. Apple's supply chain didn't collapse and almost kill the company like in the 90s. But I hope we see some of the old innovative spirit come back. I want that "wow" moment again where I don't just get an iteratively improved version of what I already have but something new!
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The TV shows and stuff were never in competition for their money, they spent over $700 billion on stock buybacks in the last decade that's where it went, and they certainly could have spent a miniscule portion of that to ignite the iPad and AVP software scene. It will be interesting to see if they change approach with the folding iPhone, the rumour mill says it won't support iPad apps so it is primed for the same problem.
You can't throw money at software and get better software on the other side, see Meta(verse). Better software requires focus, which may mean spending less money instead of more.
> versus going into producing TV shows and movies because Hollywood people are fun to hang out with
I disagree with this take quite a bit. Yes, software could be better, but Apple TV+ has given dozens of shows the budget and freedom to produce some truly generation-defining art. Ted Lasso, Severance, and For All Mankind are huge stand-outs in their scope, depth, and ambition. For instance, the latter is produced by Sony, yet you see nearly zero product placement, which has been a hallmark of the studio for over a decade now. Putting gobs of money into storytelling yields purer, and therefore more compelling, narratives that will hold up well over time and represent the best of what we are capable of. At the same time, Apple TV+ as a subscription service is also a very convenient way for Apple to weather any ups and downs in the physical product categories.