Tim Cook, 2014:

> When we work on making our devices accessible by the blind, I don’t consider the bloody ROI

Tim Cook, 2023:

> Lawyers suggested Cook himself was involved with how the warning to App Store customers would appear, recommending an update to the text that appears when the external links were clicked. In one version, that link warned customers they were “no longer transacting with Apple.” Later, the link was updated to subtly suggest there could be privacy or security risks with purchases made on the web.

https://techcrunch.com/2025/02/24/apple-exec-phil-schiller-t...