Most users seem to not care about ad tech/tracking as much as technical users. Even further, most seem to want to enable more tracking to [protect the children or whatever the reason is] pretty regularly (at least in opinion polls about various legislation). ToR users are not at all like that + could be harmed in a very different way... so I think it's fair to frame them differently even if I'd personally say people should be wanting to treat both as similar offenses because neither should be seen as okay in my eyes.

Well presumably they want to make money.

Painting fingerprinting as vulnerability exploit is your own very biased and very out-of-norm framing.