Sure.

The challenge is convincing people that "golden images" and containers share a history, and that kubernetes didn't invent containers: they just solved load balancing and storage abstraction for stateless message architectures in a nice way.

If you're doing something highly stateful, or that requires a heavy deployment (game servers are typically 10's of GB and have rich dynamic configuration in my experience) then kubernetes starts to become round-peg-square-hole. But people buy into it because the surrounding tooling is just so nice; and like GP says: those cloud sales guys are really good at their jobs, and kubernetes is so difficult to run reliably yourself that it gets you hooked on cloud.

There's a literal army of highly charismatic, charming people who are economically incentivised to push this technology and it can be made to work so- the odds, as they say, are against you.