alt Hacker NewsI wouldn't qualify "These commitments appear to rely on offsetting carbon emissions rather than decarbonizing directly" as greenwashing, although it is indeed a bit misleading.
I wouldn't qualify "These commitments appear to rely on offsetting carbon emissions rather than decarbonizing directly" as greenwashing, although it is indeed a bit misleading.
As the full title asserts:
98% of all recent environmental claims and commitments from the world’s largest meat and dairy companies can be categorized as “greenwashing”, or intentionally misleading
The claim that "ExampleCo will be net zero by 2028" is intentionally misleading if it's going to be an accounting trick rather than an actual real reduction in emmissions within ExampleCo's footprint.
That's aside from many of the carbon offset schemes being bandied about really don't bear much in the way of close scrutiny. The "all talk and ineffectual action" in carbon offsetting is classic greenwashing though, surely?