As an occasional visitor to the US from England I was surprised by how expensive it's become. The US always used to seem cheaper than England I think largely because the government got out of the way so houses were cheap because you could build them, cars were cheap because you could import them, food was cheap because you could just grow stuff in huge fields whereas in England much of that was restricted.
On my trip to Austin a couple of years ago it'd got really expensive. Even food where normally you could walk in a shop and get something for not much, a basic sandwich started from $8 and when I came out some lady followed me and said could she have some she was hungry so I gave her half and really was hungry. I've never really had that in the other fifty countries I've visited including in Africa. In London you get Roma sitting around with 'hungry' signs but they are all fat and well fed and want cash. It's odd.
The article is smarter than the title makes it sound. He's not seriously proposing that being rich makes you happy. And he notes that there's a big drop around 2020 specifically, which long-term trends don't explain.
Just to state the obvious: 2020 was the year of COVID, which played hell with peoples' social lives.
And I think it's been pretty well-proven that happiness is largely driven by the strength and quality of our social relationships. Anything that cuts us off from our friends, or prevents us from forming new friendships, is going to be visible in the happiness data.
Judging by the stats, we haven't dug ourselves out of the post-COVID hole yet.
I do feel this trend in my life. I have a job which I'm grateful for but nothing feels satisfying anymore, and I feel like it is much harder to connect to people or form deep relationships, especially in this field, unless you already have a clique in your workplace.
On top of that, AI is generally a demotivating entity to the majority of people. Despite all the hype of Altman and whonots, I feel like people just don't have a positive view of the future of their careers due to AI. And once you lose hope it's just downhill from there.
Also I feel like society still hasn't recovered fully from COVID, so many third places gone, restraunts closed, etc. It's getting there but people are isolating more and more. I'm in my late 20s and I just haven't felt like my social life is even half of what it used to be before COVID.
Our CEOs are happily, gleefully, boasting about how we're replaceable. That sort of stuff causes pitchforks to rise up in other countries.
We Americans are hard-working sheep, and we deserve all the motivational Corpspeak we have to suffer through on LinkedIn posts.
I've worked in this industry (tech) a very long time, and in every job I have peers that boast about off hours work.
We get what we deserve.
It's the rise of dependence on the internet and the social interactions there along with the decline of respectable news gathering organizations that have crossed the line into fronts for advertising. A decline in truth.
I find that the more I avoid television, radio and the internet, the better I feel because the people in the real world around me aren't discussing wars, politicians, murders and suicides. We're talking sports and good food and, today, vacations I'm going on.
These things don't make me sad. The internet, television and radio make me sad. So I avoid them altogether.
I feel like this is an easily answerable question, but I can see this because I grew up an atheist (and travel in those typically atheist/educated/professional circles) and have become much more aware/educated in/embracing of religion later in life myself.
If you compare apples to apples - say my average atheist friend who is a director in a FAANG and also my religious friend who is also a director in the same FAANG.
The former lives by themselves, spends their money on fun things like cars and "toys", etc. Don't get me wrong, wonderful guy (hence friend) but doesn't have those traditional things that historically have been correlated with a fulfilled life.
Meanwhile my religious-FAANG friend has 4 kids, lives in a community where everyone knows each other, lives much closer to family (intentional choice) and just overall sees his life, both the ups and the downs, as part of something purposeful and meaningful.
I would say my religious friend has much more intensity and drama/richness in his life, and maybe no time for "sadness" which I actually think is the right way to go.
I like talking about these 2 guys because outwardly they are apples to apples (same career, similar degree, etc.) but I think this generalizes well to my other friends too. At whatever level of "secular" success and safety, my religious friends just somehow seem more grounded, more belonging in their lives compared to my atheist friends, deal with setbacks better, take a more long-term view and in that traditional sense have more "to live for" than themselves which is very healthy.
America has undergone a VERY rapid secularization. When I came to the US in mid-90s (as an atheist) over half the population attended religious services regularly. Obviously that number is nothing like that today. So what registers to us as an overall change in society (fewer kids, less happy) is actually the proliferation of non religiosity in society and the corresponding magnification of the kind of challenges non-religious folks face.
As a sort of comical but sad example, most my atheist friends "would want kids" but have 30 reasons why it's impossible, between economics, politics, etc. Meanwhile my religious friends just have kids.
One thing that I think is probably a large impact has been an increase in general strife. Online arguments and division often among political and ideological lines combined with trends away from any sort of national identity or cohesion.
ex: 50 years ago, everyone had seen at least an episode of "I Love Lucy" which was the most watched show in the US. With only a few networks and some very popular culture there was more cohesion. Even with political discourse it was often presented in a much less polarizing way.
I would also point the blame at a lot of what I can only summarize as excessive internalized guilt. Often over things you, personally have no impact on. As well as trends towards coddling anxiety. Where the only true way to get past anxiety is to do more of what gives you anxiety, whatever it takes to actually do that.
I'd also say that "rich" is largely subjective, and common, regular expenses have become extremely burdensome this past few years... If you look at the pricing trends in fast food, it seems to have really ramped up since around 2018-2019 and over the top during COVID... far more than inflation alone can justify, and I think is mostly plain greed. People feel squeezed out and it's hard to overcome.
Impressive article. He gathered a lot of data interesting in its own right, tested a lot of theories, focused on facts over assertions; and it did it in a way that was a pleasure to read.
The conclusion was somewhat underwhelming: it's a least two things hitting at once: inflation and COVID, possibly with social media thrown in.
I dunno if he's right, but I'd probably add two more factors: the latest round of the ongoing (for 4 years now) Ukraine war coincided with the start of the decline, and now the rise of AI providing a sting in the tail. In fact it was the total lack of AI writing in this piece that made it such a pleasure to read. It's a rare find nowadays.
A lot of these articles and social media discussions miss by not contemplating the fact that by increasing productivity and incomes we have also increased the cost of leisure.
In the vein of The Harried Leisure Class, the more opportunities that are available to you, the more likely you are to feel like you are wasting time, need to optimize everything, etc. People are also pushed to be even more individualistic because the cost of slowing down and interacting with the community has increased.
There are many other factors at work but this one seems pretty clear but doesn't seem to see enough discussion.
Relentless striving without any kind of real meaning isn't healthy. Even people who aren't deeply Christian in the religious sense are still inherited of much of the values. I.E. people must prove their value via an extraordinary work ethic.
When I see a sudden drop in 2020, my first reaction is "COVID." For a lot of people that was a pivotal moment with persistent consequences.
My second guess would be politics. I have met few people in the last few years that do not seem unhappy as a direct result of our political battles. Families actually breaking up over it, etc.
Now I will go read the article ;-)
“This planet has - or rather had - a problem, which was this: most of the people living on it were unhappy for pretty much of the time. Many solutions were suggested for this problem, but most of these were largely concerned with the movement of small green pieces of paper, which was odd because on the whole it wasn't the small green pieces of paper that were unhappy.”
― Douglas Adams, The Hitchhiker’s Guide to the Galaxy
The specific decline in happiness in English speaking countries is very interesting. My first guess is that non-English speakers have to use their own news sources and don't fall prey to the same doom and gloom, everything is terrible, "news" sources on cable and the internet.
Seems like there might be a good lesson in there.
One thing I realized over time America is very expensive to live in. Everything is so expensive that only the rich are rich and everyone from middle class and down are on the poor spectrum. It’s done purposefully under the cover of freedom, choice and taxes. It’s impossible to change now at least I am very pessimistic about it. It doesn’t help that the population density is very low and so many of the services just don’t have the ROI they do in other countries.
This is a hard subject. I have lost a lot because of covid 2019 money-wise, familly-wise and health-wise right in the middle of my twenties. It literally destroyed me making me impared. Life was never worse as in 2021 for me. These days I feel that my life will turn out to be shorter than i thought before.
But i would like to share something that keeps me alive: if i see an opportunity to make someone happy, I do that. If i see someone feeling lost, i try to give them a bit of confidence : will everything around break but they can rely at least on me. A human being needs a human being. Although it is hard, i forgive more. There is so much suffering in the world these days, so many people lost their relatives, got injured, lost homes because of wars, that feeling any comfort these days, feeling "happy" just hurts. It just does not feel right.
The earlier NYT article on the topic was interesting: https://www.nytimes.com/2026/03/26/opinion/economy-attitudes...
It was succinctly put: the top 10% of earners - those making 250k or more - do 50% of the spending. If you're a company with a product or service, are you going to cater to the 90% or the affluent 10%? Clearly the latter - so as a result the bottom 90% of the country just feels like they're "keeping up with the Joneses" all the time.
Probably a lot of hand-wavy behavioral economics here and I am sure the answer to "Why are we so sad" is more complex...
It's getting to the point where I search "K-shaped" and "Cohort" in these kinds of articles before I even read them. I'm not even saying these are why, exactly, but failure to wrestle with the intellectual effort of rejecting that as a hypothesis is a frustrating omission.
I once aspired to American citizenship, and was dazzled by its wealth, opportunity, can-do attitude and freedom. Now I can't imagine wanting to go there - everything I see or hear, from both American and other sources, right or left, suggests a deeply unhappy country at war with itself.
I like how the graphs suggest that prior to 2020 a certain "holy trinity" for happiness existed of being married, graduating college, and voting Republican. This passes the sniff test even though I am only 2 for 3, I was not having a great time at 1 and was downright glum at 0.
> If you are looking for a sympathetic ear to explain this phenomenon, certainly do not seek counsel from your local economist
Funny, considering this is an article by an economist. But, isn't "psychology" responsible for investigating this?
> It’s probably not just about phones and social media
The other reasons were eliminated with confidence. This one comes with a "just."
Is it really improbable that "The Sadness" isn't just phones/SM/etc? These do act on core levers of happiness, optimism, anxiety and suchlike. They are social or social-like. Our relationships are big levers on happiness. Otoh you can think through a crude neural stimulus lens. Being someplace noisy, dark, unpleasant or whatnot can also affect mood. Tech usage is pervasive enough that it can plausibly be the factor. It's uncertain, but I don't think this can be eliminated as a possible cause... even a singular cause.
It's also parsimonious (I think) with the anglophone stats,"permapandemic theory"and most of the article.
I'm actually intuitively sympathetic to the writers' economics argument. I agree. Structurally, there is a structural difference between a "chill" economy and a "highly stressful" that isn't much related to GDP (or inflation). I don't think stratification or inequality affect people as much as risk/anxiety... I imagine average happiness will be higher.
But... as this article itself points... the evidence is kind of pointing at "it's not the economy, stupid"
Luckily (or tragically, as the case may be), I think we're at the start of a new media paradigm shift. AI may replace current mediums in large parts of people's lives... and we shall see what changes.
All work and no play... gives you a birth rate crisis, apparently.
Marketing?
There are so many studies showing that if you just get off of social media, everything about your life gets better. Anxiety, depression too.
There’s money in creating the perception of problems that don’t exist or creating the idea that small problems are much larger than they really are.
Not just America, the whole West is in decline IMHO.Hong Kong is also done after the China security law.
I’m planning to move back to Asia, where I lived for like a decade. The work culture is harder but it feels much safer, better food, more fun, harsh on crime.
I wouldn’t mind to trade in German and Australian citizenships for Singapore.
I think everyone I see writing anywhere whether these comments or substacks or just talking to in real life, we all pretty much agree on why we're sad. Its the same 5-6 reasons. We all know. There are much deeper analyses showing trends that started in the 1980s that took away our power too.
It's just that the government does not properly measure any of these things and doesn't work for us anymore. We've all been trained to constantly ask WHY things are broken and argue about it but never take any real action to change them. Trained to pretend a protest on a weekend and a post on FB is the height of activism, to forget what really collectively demanding and creating change looks like. The number of atrocities committed by this government weekly is insane, all anyone talks about is keeping up or not keeping up with the news, no concept at all of collective power to make them accountable. Let's just wait 3 years and hope the next government does that - while history clearly shows they will not, and cannot in many cases given the law.
because America's not rich; like 100 people here just have more money than most countries
The top 10% of American families own close to 70% of america's wealth. So if "America" is rich. Those are the folks who are rich. 90% of Americans are not rich.
Note that one of the assumptions isn't necessarily true.
> The culprit has to fit the crime. Most importantly, it has to fit the timing of the crime. What we’re looking for is something that happened around 2020 (uh, seems obvious) and then didn’t recover (ah, that’s the hard part). This timing rules out several otherwise plausible suspects.
You can pile straws on a camel as part of a continuous process and then observe the breaking of the camel's back as a discontinuous result.
Any explanation that doesn't fit the timing (like the "decline of religion" example he uses) may still be relevant. It can't be automatically ruled out, but the timing is a strong piece of evidence against it. The theory needs to include a solid explanation for why the timing doesn't seem to match. I don't think decline of religion has such a solid explanation, but other theories might.
There's a mentality I see in Americans as well as in the big European cities where everything has to be goal-oriented or you have to have accomplished something, even when taking vacations.
There's a stigma against just doing something for nothing, or even doing nothing and being lazy.
I feel like wealthy americans live like poor Europeans - they live far outside the city in crowded suburbs, no amenities walking distance so they have to drive everywhere, having to commute an hour to their job, eating bad manufactured food... I'm American but moved to Europe years ago. It may be even better being poor here because at least you might live in a village and you'll have healthcare and your government won't be trying to kill you with polluted air and dangerous food standards.
As someone who's immigrated into the United States around 2010s, I have experienced a life in Central Texas that was much better than it was expensive before COVID, and much more expensive than it's good after COVID.
The author argues that the reason America is sad is because of global trade and the interest rate policy. Perhaps having a culture that equates happiness with the economy is the real reason America is sad.
For me personally working in big tech, there was a sharp increase of work-related malaise in 2020 that never went down. IMO it was largely driven by 1) covid-era hiring blitz followed by layoffs, 2) so-called zoom fatigue. Teams became more geographically distributed, lots of newbies showed up, coordination overhead went up, competitiveness and backstabbing increased, work seemed to progress much slower.
Speaking for myself, an awful lot of what makes me happy are things I am forced into doing. Work makes me happy, but if I didn't have to work I'm sure I wouldn't. If I had complete freedom my life might become quite lonely and sad.
Technological advancement is speeding up. When you don't have to worry about selling your labor, it is an increasingly powerful source of comfort. When you do have to sell your labor, it is an increasingly powerful source of insecurity.
I think a lot of the demographics that the article points to overlap strongly with technological diffusion, with social media exposure being a strong proxy.
I get the sense (from afar) that income rather than wealth is where the problem is. Or put differently reckon the US is very inefficient at converting high salary numbers into a good life.
If you earn a mountain but rent is expensive and healthcare is expensive and tipping is expensive and you need to save for private retirement etc etc and end up living paycheque to paycheque then I can see that not being fun despite incredible top line salary.
This discussion skips any consideration of the underlying premise that "self-reported happiness" is always significant
Populations in different countries often have very different pyschologies and societal customs, including propensity or reluctance to be outspoken, to express "feelings", to complain, etc. Populations may differ in how they respond to questions about "happiness"
For example, a country with relatively high "self-reported happiness" may also have a relatively high rate of suicide
If a "happy" population is the objective, then there may be more to examine than simply "self-reported happiness"
I have no information to back this up or suggest this isn't anything but anecdotal, but from my perspective, we have a Federal government that stopped promoting the well-being of its people. We've twisted the message and convinced people that promoting business and wealth at the cost of everything else is good for everyone. So we drop every social safety net in favor of unregulated growth, which leaves the poor and middle class struggling to get by with a promise of good fortune sometime in the future, while the wealthy ride high on the hog.
We've been running this race, reaching for a carrot that's always poised just out of reach for 30 years, and I think we're all just getting really tired of it.
I wonder if the 'English language speakers saw the biggest increases in unhappiness' is related to something else I keep reading about, which is that countries like Russia are spending huge amounts of money on campaigns to decrease stability in the west.
If they are making a concerted effort to drive the narrative in English speaking online communities, it would make sense that English speakers would be most affected.
The wealth of America may not be the money held by the average population but the buying power and choices available to the average population. I just spent 5 months in the richest country in the Caribbean and the purchasing choices are limited in all but the largest cities. The largest cities still don't have selection of consumer products available in most of the USA. I understand that this doesn't buy happiness but it is eye opening. I never really understood this measure of consumerism before but it is clear to me now.
Kinda lost me when he got to the bit about English proficiency.
According to the first ranking I found[0], Germany is in the the "very high proficiency" group, and actually ranked ahead of Norway, Sweden and the Netherlands. And Denmark isn't on the graph. Smells a bit of cherry-picked data.
[0]: https://en.wikipedia.org/wiki/EF_English_Proficiency_Index#2...
One element that seems to be rarely discussed is the link between obesity and mental health/happiness.
Of course, access to cheap and addictive food is likely the first trigger.
At the same time obesity seems largely involuntary while not being desirable for most people, and yet, before the help of Ozempic style medication, obesity was rampant in the US.
Trust is a major theme & I agree. Beyond trust, I think individualism is another major theme, especially from the perspective of an Eastern cultural background. If too much of my time and energy is spent turning inward and focusing on myself, that feels completely opposite to what Buddhism teaches: letting go of self-grasping is the path to happiness.
Americans hate each others guts that’s why. And they are not equipped for a more cplx world.
As seen from a European (often going to US, have friends and relatives there) I am surprised the author does not mention how the US became so much more polarised (on the usual race/guns/abortion/sex/gov topics).
Covid fragilised people social networks (isolation, job market shifts) and they’re left herding around the usual divisive topics.
It’s not just politics. It’s throughout daily life. And it’s unfortunately amplified by core tenet of the USA - freedom : ie do whatever you want for what you believe in or want . That translates into intensity about key topics unlike other societies where core tenets have a constructive tension btw each other (eg France : liberté , égalité, fraternité) which means people are more tolerant of each other.
Finally Americans low educational standards (before university) esp in history-geography make it difficult to make sense of a more crisis-prone and multipolar world.
Europeans on the other hand have a much lower standard with what they can do (less work or ambition in anything) and more used to and taught about that shitshow you have no/little control of (=life) .. so more or less as happy as before ..
> What’s more, Peltzman’s analysis finds that some of the largest declines in happiness seem concentrated among well-to-do demographics, like older people, white people, and college graduates.
The same demographics that are the most likely to have gone from working in the office to working from home...
I'll throw my hat in the ring as to what might be causing this. I am turning 30 years old this year, and in my experience, I was probably happier prior to graduation from university. I think there is something deeply unsatisfying about the structure of modern adult life - mostly how and where we engage with work.
See, in university we were in close contact to many people, in our age range, with our interests, in both academic and recreational contexts. In work, we are strictly there in professional contexts. That's not to say you can't make friends from work, I do have several people I consider friends that I met like that, but none of them live near, so spending time with them is not going to happen on a regular basis.
The main way I see people involve themselves with others seems to be through what I'd describe as "activity groups", could be the gym you go to, could be a structured class like dancing or tennis clubs, whatever. But these things are usually at most, a few times a week, for about an hour or two at a time. Nothing compared to what being at university with your peers for multiple hours every day was. I think that physical presence near other people is a hugely important driver of establishment of friendships and social groups.
Plus pretty much all of these things require you to invest additional money towards (usually in the form of a monthly bill), just to access. I didn't have to pay anything additional to join a club at university (of which I was involved with probably close to half a dozen, even if I didn't stick with all of them for all 4 years of my time there).
I probably would feel less isolated if I lived closer to my existing friends, but everyone has spread out a lot and there's not much I can do about that. The new friends I've met are usually not that (geographically) close to me either. Everyone is a 30min drive or farther away now it seems.
Life is about habits. The pandemic interrupted many good habits people had--going outside, doing sports, meeting people--and many people haven't restarted these habits, in part due to a collective cold start problem.
It all shifted in 2012:
I am an optimist, so I do think things will improve eventually, and we're going through a tough transition.
I do not buy that income / housing / cost of living related issues are not part of the story so much as I buy that they're very intertwined with inflation and labor costs. The other thing that this waves over that I think is very real is how the nature of employment has changed. Most people who have a job, and especially after things like Doge and endless layoff cycles, where everything is about psycho dark patterns, surveillance, and penny pinching, do not feel like their job assures anything. And this is on top of people who have complicated situations to begin with and often work multiple part time jobs or gig work.
Literally most everyone working I know basically thinks everything is always getting more expensive, that most wage gains were/have been less than how much costs have gone up, that housing is so expensive it might be worth moving to West Virginia, and that all it would take to ruin 20 years of work is an unexpected layoff or major life event like a medical issue, lawsuit, car or home issue. And that's non tech people mostly. Who also have increasing resentment for how scumbags and flim flam dealers seem to always be the ones getting ahead.
I would start by question the premises. America is rich, but there are high inequalities and harsh conditions for a lot of people.
My mom said, "whatever we built isn't working anymore," and I think that captures most of the sentiment. It's also funny to see the "the economy is roaring!" "incomes are up!". Great, have they increased by as much as inflation? Can I afford a home?
Work has if anything gotten worse in general. Remote's gone. Pay's less. ADHD maximum AI use required. Nobody can take a break. Pressure's on. 1.5 trillion more to the military. What are we even building? For what?
Is it any wonder at all?