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_moofyesterday at 7:39 PM0 repliesview on HN

The need for belonging is also really powerful, and companies actively try to fulfill that need. Not, generally speaking, for nefarious purposes, but because people do better work when they feel a sense of belonging.

If you decide that your work is against your values, you're also deciding to separate yourself from the group, even if you don't actually leave the company. That's painful. It's not an excuse, but it is a powerful motivator.