The real 'hype' was that the oh-snap realization that Open AI would absolutely release a competitive model to Mythos within weeks of Anthropic announcing there's, and that Sam would not gate access to it. So the panic was that the cyber world had only a projected 2 weeks to harden all these new zero days before Sam would inevitably create open season for blackhats to discover and exploit a deluge of zero-days.
It's almost embarrassing how susceptible we are to these marketing campaigns.